Case study · Swift Recruit

Swift Recruit.From the logo to the ads.

Swift Recruit is a recruitment agency in Newmarket placing drivers, warehouse and office staff across East Anglia, London and the West Midlands. They needed the whole thing: a brand that looked like a serious agency, a website, photography and video of real people and real vehicles, an Instagram that posts every week, and paid campaigns for both candidates and employers. We do all of that under one roof, so they asked us.

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The thinking

Recruitment is a trust business twice over. Drivers want to see who they'd be working for. Employers want to see the agency has real people, real vans and a yard they can picture. Stock photos do the opposite, so we shot everything ourselves.

What we made

Four jobs, one team.

01

Brand & website

A mark and guidelines that hold up on a van door and a LinkedIn avatar, then swift-recruit.co.uk with separate routes for employers and candidates, sector pages for driving & logistics and office & commercial, and tracked forms so every enquiry is counted.

  • Logo and guidelines
  • Website
  • Employer and candidate routes
  • Tracked forms
02

Photography & video

The team, the office, drivers and vehicles, charity days. Shot in the crops we knew we'd need: wide for the site, square for the Google profile, 4:5 and 9:16 for the grid and reels.

  • Team and office
  • Drivers and vehicles
  • Charity and events
  • Cut for every format
03

Social & paid

Weekly posts and reels from our own footage, so the grid never runs dry. Meta campaigns to candidates by role and radius, Google Search for employers looking for a recruiter, retargeting on both.

  • Weekly content
  • Meta candidate campaigns
  • Google Search for employers
  • Retargeting

How it ran

In order.

01

Brand first

Before a single photo, the mark, the colours and the tone were settled, so everything after it looked like it came from one company.

02

A shoot day, then another

One day with the team and the vehicles gave us the website, the profile photos and the first month of posts. We go back whenever there's something new to show.

03

Always on

Content goes out every week from a bank we keep topped up. Reviews get answered, the Business Profile stays current, the grid never goes quiet.

04

Two audiences, two campaigns

Candidates and employers want different things, so they get different ads, different landing pages and different reports. One team runs both.

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