Case study · NRT Horse Transport

NRT Horse Transport.One film, cut thirty ways.

NRT move racehorses from Newmarket by road, sea and air. We made their 45-second brand film, flew the fleet, covered a night-time departure, photographed the vehicles, and cut the lot into reels, stories and profile photos.

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The thinking

One shoot day. One film. Thirty pieces of content. That is the whole point of shooting with the formats in mind before the drone goes up.

From the shoot

The frames.

Vehicle stills shot for the website, the Google Business Profile and the grid. No stock, no filters.

NRT Horse Transport lorry loading
Ramps down before a morning load.
NRT Horse Transport lorry, ramps down
The HT67 lorry, rear.
NRT Horse Transport lorry
Two of the fleet, side doors open.
An NRT horsebox lit up at night, ramp down, ready to leave
Lit up on the yard before a night move.
Two NRT horseboxes on a tree-lined avenue
Two of the fleet on the avenue, from the film.
NRT horseboxes lined up along the Newmarket gallops
Fleet on the gallops, from the air.

What we made

Film, stills, and everything cut from them.

01

Brand film

45 seconds. Aerial, road, sea and air, titles, music and an end card. Built for the website and for YouTube.

  • 45-second film
  • Titles and music
  • 16:9 and 9:16 versions
02

Photography

Vehicle stills and detail shots for the website, the Google Business Profile and square crops for Instagram.

  • Fleet stills
  • Detail set
  • Profile photos
03

Social cuts

Reels and stories cut from the same footage, so the grid had a month of content from one day.

  • Reels
  • Stories
  • Grid posts

Got a fleet, a yard or a business worth filming?Contact us today.

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