Search
Text ads on the searches that mean someone needs you now. Built by service and by town, with the quote form front and centre.
- Keyword research
- Ad copy
- Conversion tracking
- Location targeting
- Weekly negatives
Google Ads & Business Profile
Google, withoutthe guesswork.
For most local businesses Google is where the money is: the search ad when someone needs you today, and the Business Profile they check before they ring. We look after both and show you exactly what each one brought in.
Search ads
The ad people see when they're ready to buy.
Someone typing 'scaffolding hire Bury St Edmunds' into Google wants a scaffolder, today. Search is the one channel where you pay to be in front of that person at that moment. Everything we do on it is about making that click worth the money.
01
Tight keyword groups
Each ad group covers one thing, so the ad can say exactly what was searched for and the landing page can back it up.
02
Negatives kept up weekly
The searches you don't want to pay for, removed every week. 'Jobs', 'courses', 'free', the wrong town. It's the least glamorous part and it matters most.
03
Landing pages that match
If the ad promised a quote in 24 hours, the page says so, at the top, with a form. We build or fix these as part of the job.
Search adsOur own ad
Sponsored
OESFX · oesfx.co.uk
Paid Ads Agency Newmarket | We Shoot & Run The Ads | Fixed Fees, No Lock-In
We shoot the ads and we run them. In-house video, Google & Meta management, fixed fees. Serving equestrian, local service and Shopify businesses across the East of England.
Start an enquiryRecent workHow it worksAerial filming
That's one of ours. Every client gets the same treatment: tight keyword groups, ads written for the search, negatives maintained weekly, and a landing page that matches what the ad promised.
What we run
The Google products that pay for themselves.
Shopping & Performance Max
Product ads with the picture, price and your shop name, for Shopify and ecommerce businesses. We look after the product feed and the campaign, and the product photography that makes both convert.
- Feed setup and fixes
- Campaign structure
- Product photography
- Asset groups
YouTube
Short video ads to the people in your area before they need you. Uses the brand film and the cut-downs we already made, so there's nothing extra to produce.
- 6 and 15 second cuts
- Local targeting
- Remarketing
Business Profile & maps
Categories chosen for search rather than habit, services listed properly, photos from our own shoots refreshed monthly, every review answered within a day, and a tracked website link. Then the same details pushed to Apple Maps, Waze and Bing so you're correct wherever people navigate.
- Setup and categories
- Services and products
- Weekly posts
- Review replies
- Apple Maps & Waze
- Photo refresh
Local search
Profiles and service-area pages, done properly.
Most of our clients sell to people within half an hour of them. That work is unglamorous and it is where the cheapest enquiries come from, so we do it before anything goes on ads.
01
The profile
Categories set for how people really search rather than what the business calls itself, services and products listed out, opening hours that are actually right, and photographs from our own shoots instead of stock.
- Categories and services
- Our own photography
- Hours and attributes
- Weekly posts
02
The reviews
Every review answered, good or bad, usually within a day. It is the cheapest trust signal there is and most businesses leave it alone for months at a time.
- Review replies
- Request flow
- Complaint handling
03
The service areas
A page for each town you genuinely cover, written for that town rather than spun from a template, and the areas drawn properly on the profile so you turn up in the right maps.
- Service-area pages
- Area targeting
- Tracked links
- Monthly reporting
The first month
Four weeks, no surprises.
Audit & tracking
Week one
Access, audit and tracking. We read what's already been running, fix conversion tracking so calls and forms actually count, and write up what we found.
Build
Week two
Build. Campaigns, ad groups, ads, negatives, Business Profile put right, landing page fixed or built. You see it all before it goes live.
Launch & first report
Weeks three and four
Live. Daily checks in the first fortnight, search terms reviewed, budget moved to what's working. First one-page report at the end of the month.
Questions
Google, plainly.
Who owns the ad account?
You do. We work inside your Google Ads account and your Business Profile as a manager. If we part ways, everything stays with you, including the history.
How much should we spend?
It depends on the job and the town, and we'll give you a straight number after the audit. As a rule, a local service business needs enough to be seen every day on its main searches, and not much more than that to start.
Can you just do the Business Profile?
Yes. For a lot of local businesses it's the highest-value thing on this page and it's a fixed monthly fee.
Do you use Google's automated campaigns?
Where they earn their place. Performance Max is good for Shopping; it's a poor fit for a scaffolder who needs the phone to ring. We'll tell you which is which.
Already running Google Ads?Contact us today and we'll tell you what's wasted.
Contact us