Paid ads
Google and Meta,run properly.
Search, Shopping, Performance Max and YouTube for people who need you now. Meta and Instagram for the ones who don't know you yet. Fixed fees, your own accounts, and one page a month on what a customer actually cost.
What's included
Both platforms, one plan.
The creative comes from our own shoots, so the ad that works on search has a version that works in a feed.
Google Search and Shopping
Tight keyword groups, ads written for the search, negatives kept up weekly, landing pages that match the promise.
Performance Max and YouTube
Set up with proper assets and conversion tracking, so the automation has something worth optimising towards.
Meta and Instagram
Three or four campaigns by product and audience, several ad versions each, refreshed every two to three weeks.
Retargeting
Bringing back the people who visited and didn't enquire, with creative that picks up where they left off.
Tracking
Conversion tracking, call tracking and Business Suite set up before anything goes live, so every pound is accounted for.
Reporting
One page a month: cost per lead, booked jobs, wasted spend removed, and what we changed. If a number went the wrong way we say so.
How it works
From first call to live.
Access
You keep your accounts. We're added as a manager and nothing changes hands.
Build
Campaign structure, tracking, creative and landing pages, signed off before launch.
Run
Checked every working day. Changes made weekly, creative refreshed as the data comes in.
Report
Monthly report and a quarterly strategy based on the last quarter's results.
Questions
What people ask.
Do you charge a percentage of spend?
No. Fixed monthly fee, agreed in writing. Your ad budget is paid to Google and Meta directly from your own accounts.
What's a sensible starting budget?
It depends on the market and the margins, and we'd rather look at your numbers than guess. We'll recommend a figure after the first call.
Who makes the ads?
We do, from our own shoots and our own design work. No stock imagery.
Can we stop?
Monthly rolling. A month's notice and the accounts stay yours.
Tell us what you're running.We'll tell you what it takes.
Get in touch